APPROACH
We believe we do not design products or services, instead design human behavior through them.
It is this approach, that encourages us to put more focus on the end-user from the start. It helps us to be more responsible, more empathetic, and create an experience that is engaging, stimulating, and relevant enough, to allow the user to achieve more in life.
We understand that beauty isn't in the product or service but, in the way it impacts one's life. Focused on relevance, we don’t stop at being strategic but add a dash of thoughtfulness to it, which helps us to be more inclusive in our efforts and create a better tomorrow.
EXPERTISE
Acknowledging and learning from our mistakes, we have been able to fortify our understanding of design, the scope, the purpose, and also our responsibility as a design catalyst.
Today we are more confident in our analytical and cognitive thinking capabilities. We are more observant and empathetic, which helps us to focus on the unsaid, unwritten, and unexpressed. We can ask the right questions, draw unbiased insights, and put them forward for a collaborative creative process.
Our understanding and reasoning of behavioral patterns, our ability to map emotions to visual cues, help us to judiciously and consciously create experiences both tangible and intangible. Our acquired skill-set, over hundred-odd projects, help us to execute subtle details that evoke emotion, compliment the engineering, and bring about the difference.
FOUNDER
Sandeep Pradhan
Principal Designer
Sandeep is a multi-disciplinary designer, a believer, a dreamer, and a design entrepreneur. In the last 15 years and 72 projects, as a creative and strategic contributor, he has challenged notions and pushed himself to not-so-comfortable territories, only to learn and deliver some relevant and engaging experiences in terms of products, interface, and space.
Along with his team, he is eager and all set to venture into new challenges and opportunities that help define the future. He would like to take design to the decision-making table, which he considers as the right place and where the impact would be visible and felt.
